Sheboygan Falls firm designed signage for the 2025 U.S. Women’s Open

FifthColor has a long history of managing signage for the PGA Championship

SHEBOYGAN FALLS — FifthColor showcases its capabilities at the 80th U.S. Women's Open at Erin Hills with more than 500 signage activations.

The project spans countless hours of planning and design work. Plus 200 hours of installation and 100 hours for disassembly by FifthColor’s team of signage experts. It is not the first time the company took over at a large-scale golf event. The agency has a long history of managing signage for the PGA Championship for more than 30 years as well as for other golf events such as The Masters, U.S. Senior Open and Walker Cup.

"As with everything we do, our goal is to elevate the brand in a way that creates a real, immersive experience—not just for our clients, but for the people they’re trying to reach,” said Justin Webb, owner of FifthColor. “For an event of this scale, signage plays a huge role in the guest experience.”

The focus of golf event signage is to create elements that are visually appealing but also durable, built to perform and designed to elevate with high quality graphics while also playing an important role in guiding the fans through the venues. “Every detail—from wayfinding to final installation—was intentionally designed to guide, impress, and leave a lasting impression,” added Webb. Most recently in May, the company brought bold branding to Whistling Straits for the PGA Works Collegiate Championship and the 2025 PGA Championship at Quail Hollow as well as the 2025 NFL Draft in Green Bay.

Follow WKTS News on Facebook and X for the latest local news.